Built community partnerships and secured business contracts through strategic outreach, event planning, and relationship building for a chiropractic practice startup.
Co-founder / Marketing · 1997-2004
Built community partnerships and secured business contracts through strategic outreach, event planning, and relationship building for a chiropractic practice startup.
As Co-founder with responsibility for Marketing and Community Outreach:
Secured a contract with a local trucking company to provide chiropractic services for their drivers, creating a recurring revenue stream and establishing credibility with commercial clients.
Organized a community event featuring a professional baseball player, with activities for kids and families. Built awareness and goodwill while establishing the practice as a community-focused business.
Established a partnership for the chiropractor to serve as the town's football sideline chiropractor, providing care to athletes and building credibility in the sports medicine community.
This project demonstrates my approach to community building: identify key stakeholders, create value-driven partnerships, and leverage events to build authentic relationships. The same methodology I apply to organizational change management.