The Challenge
At-risk youth in Arizona lacked accessible pathways to stable careers. Traditional academic settings often failed them, but vocational opportunities were limited and disconnected from real employment outcomes.
- No local esthetics training programs
- At-risk youth falling through educational cracks
- Gap between education and employment
- Need for hands-on, practical learning
The Solution
I co-founded Arizona Esthetics Institute, designing and launching a complete vocational training program from the ground up:
- State-approved curriculum meeting Arizona licensing requirements
- School district partnerships for at-risk student referrals
- Hands-on training model balancing theory and practice
- Career pathway from enrollment to licensure to employment
My Role
- Designed state-approved esthetics curriculum
- Developed lesson plans, assessments, and instructional materials
- Negotiated partnerships with local school districts
- Managed student recruitment and enrolled initial classes
- Oversaw facility build-out, budgeting, and vendor management
- Ensured compliance with state licensing requirements
Curriculum Design Approach
- Competency-based: clear skills progression
- State-aligned: met all licensing requirements
- Hands-on focus: learn by doing, not just reading
- Industry-connected: real salon/spa practices
- Supportive structure: designed for learners who struggled elsewhere
& State Approval
& Vendor Setup
& Recruitment
Enrolled & Launched
This wasn't just curriculum development, it was creating opportunity for young people who had been told they couldn't succeed. Every design decision was filtered through the question: "Will this help a struggling student gain confidence and skills?"
Skills Demonstrated
Key Takeaways
This experience taught me that instructional design isn't just about content, it's about understanding your learners, their barriers, and what they need to succeed. The most beautiful curriculum means nothing if students don't feel welcome, capable, and supported. This human-centered philosophy has shaped every training program I've designed since.